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UPCOMING BRANDS BEING NESCIENT ON BUDGET: 7 ASPECTS OF FINANCIAL SETUP

7 aspects of financial

Branding & Marketing  UPCOMING BRANDS BEING NESCIENT ON BUDGET: 7 ASPECTS OF FINANCIAL SETUP Every brand seedpod consists of a combination of fear, anxiety, hope, optimism and dream. When it bursts, i.e. when brands initiate their journey, executives are invested innumerable things to figure out and sort as much as they can. The means to […]

RECOUPING DIMINISHING INDIAN ESSENCE IN BRANDS

Indian essence in brands

Branding & Marketing  RECOUPING DIMINISHING INDIAN ESSENCE IN BRANDS A brand is the culmination of morals and values delivered through commercial entities. When we talk about India, the commercialisation of domestic ‘brands’ wasn’t exactly popular due to the long history of colonisation, yet we see there were few examples breaking through and creating their existence […]

Branding through Packaging Design – A Pertinent Synthesis

packaging design

Branding & Marketing  Branding through Packaging Design – A Pertinent Synthesis As much as branding constitutes several soft skilled characteristics of the commercial establishment, its descendant in every arm of product and serviceability channels is essential. Let’s consider that a brand is offering products. The marketability depends on the overall flow- from product development to […]

6 Characteristics Of Logo You Must Know

6 charactertics of logo

Branding & Marketing  6 Characteristics Of Logo You Must Know A content strategy of the brand is the skeleton of the brand and its stature. But the face of the brand is the logo it adorns. While ‘logo’ might seem short, casual and jolly word, it comprises more importance than you think. A logo is […]

Is Your Brand Name Unique? 3 Major Steps To Create A Brand Name

unique-brand-name

Branding & Marketing  Is Your Brand Name Unique? 3 Major Steps To Create A Brand Name Brand name, yes, the paramount element of any commercial establishment! A birthmark and an important identification factor. Coming up with a brand name is quite a fun and interesting journey [for the most part]. There are millions of brands […]

7 STEPS TO DEVELOP CONTENT IN YOUR BRAND STRATEGY; IF YOU LACK!

Content-is-king

Branding & Marketing  7 STEPS TO DEVELOP CONTENT IN YOUR BRAND STRATEGY; IF YOU LACK! Can you believe a human body without a skeleton? Similarly, a brand without appropriate content is like a weak skeleton which certainly won’t last too long. However, precise content associated with the brand’s fundamentals will keep the brand young, active […]

SCARY ONLINE STATS, BRANDS SHOULD KNOW

brand should know

Branding & Marketing  SCARY ONLINE STATS, BRANDS SHOULD KNOW We know it’s not Halloween yet, though we thought to share some spooky online facts every advertiser and brand manager should know about. If you think, even after having the best branding strategy, equipped with the best tools, people & resources, you aren’t getting authentic outputs […]

SUCCESSFUL BRANDS’ 6 TIPS FOR CLIENT RELATIONSHIP

team woek

Branding & Marketing  SUCCESSFUL BRANDS’ 6 TIPS FOR CLIENT RELATIONSHIP Before we talk about customer needs we should learn about customer relationships. Strong brand-client relationships are built on virtues like trust, transparency and confidence. This result in substantial outcomes for everyone involved. Relationship management is something serious, these successful brands consider and building a healthy […]

How does your brand ‘Sound’ like?

brand-sound-like

Branding & Marketing  How does your brand ‘Sound’ like? Sound has a peculiar impact on our brain and can be the best tool for brand identification and brand marketing. At times there are instances, when we forget the brand name, their products, their visual impression; yet we recall how they sounded, their tone and the […]

Brands that changed their logo in 2021

brand logo

Branding & Marketing  Brands that changed their logo in 2021 Logos are like the face of your brand and it acts as the first impression on your customer. It leaves an image of your brand and a lot of times your brand is just recognised through their logos and not the brand’s name. However, last […]